Discovery Toys

Company Overview

Discovery Toys is the premier learning toy company dedicated to helping children learn and grow through Play. A trusted brand for over 40 years, we specialize in premium quality, kid-powered learning products for newborns through school aged children. We also prioritize a play experience that provides children with the fundamental skills, curiosity and passion that leads to learning success in their school years and beyond.  The company began when an early childhood educator, Lane Nemeth, first brought together a group of dedicated teachers, mothers and parents to take on the important topic of education for children through play. Selling to groups of eager parents in the home, Discovery Toys, the network marketing / direct sales company, was born. Generations later, we continue this tradition with the highest quality Learning through Play products in the market.

Our Products

Discovery Toys products are designed with the understanding that children learn best through hands-on, kid-powered play, as attested over decades by Piaget, Montessori, Peter Gray, and many other child development experts. From birth to school age children learn best through physically interacting with the environment, using all of their senses to build new knowledge.  More recently, the American Academy of Pediatrics reports that child-directed play is fundamentally important for learning 21st century skills, such as problem solving, collaboration, and creativity.1

DT Toys combine multiple levels of learning in every toy, with safety and quality standards beyond the national standards. As many of our customers and Product Advisors can testify, a Discovery Toys product is not a typical educational toy that you can find at your local toy shop. Each Discovery Toys product incorporates multiple “Layers of Learning” to empower the child to grow and advance with the product.  These “Layers of Learning” complement well the scaffolding approach to education, with parents or other adults encouraged through included activity guides to support the development of progressive skills and eventual independent learning.



#1971 MEASURE UP!® CUPS                              #2179 BUSY BUGS

Our Team works carefully with our design and manufacturing partners to incorporate a unique play experience into each of our products, an experience that stimulates multiple centers in the brain simultaneously.  The experience helps to hard-wire into a child’s developing brain the processes the child will use to develop and master skills and to solve problems, including:

  • Early Reasoning
  • Motor Skills
  • Sensory Integration
  • Observation
  • Focus/Listening
  • Cause & Effect
  • Executive Functioning
  • Divergent Thinking
  • Social/Emotional

We also believe that play with Discovery Toys products will instill curiosity, invite collaboration, and foster a love of learning.  Our hope is to help each child develop the fundamental skills and passion for future learning success and for innovative thinking.  



From the very beginning of our company, our product focus has been on the Process, not the Content.  We believe it is more important for a child to learn the skills and processes he or she will need to be a successful learner in later years.  Our approach has been validated with this 2018 recommendation from the American Academy of Pediatrics: Instead of focusing solely on academic skills, such as reciting the alphabet, early literacy, using flash cards, engaging with computer toys, and teaching to tests, cultivating the joy of learning through play is likely to better encourage long-term academic success.2

“If a child can’t learn the way we teach, maybe we should teach the way they learn.”

– Ignacio Estrada

Making a difference in the lives of children by providing them with the gift of Learning and Growing through Play is central to our mission at Discovery Toys.



#3889 TRICKY FINGERS                       #2395 STACKING OWLS

Following are just some of the awards our products have earned:

Family Choice Award
Mom’s Choice Award
Parents’ Choice Award
Baby Magazine Award
Dr. Toy Top Toy Award
Creative Child Magazine Preferred Choice Award
Parenting Magazine Toy of the Year
Scholastic Parent & Child Teachers’ Picks Award
Learning Magazine Teachers Choice Award
Oppenheim Toy Award
National Parenting Center Seal of Approval
iParenting Media Award
Autism Live Top Toy Award

                                                                       #3145 MATH KEYS – ADDITION

Special Needs Community

The multi-sensory, layered learning approach incorporated into our products has proved beneficial to children and adults with special needs and learning challenges.  For decades, physical, occupational, behavioral, and speech therapists have recommended Discovery Toys products to their client families. Many of these therapists have joined the Discovery Toys family as Play Advisors, sharing and selling our products to others.  We have a Special Needs Toy Guide available, with recommended products grouped by select skill categories.


#1433 HAMMER AWAY!                      #4440 PENTOMINOES

Our products have proved especially attractive to therapists and families with children with Autism.  The Princeton Child Institute helped us to develop a set of Autism Symbols that correspond with the specific learning each of our toys supports.  These symbols can be found in our annual catalog and in our on-line store to help parents select appropriate products to support their child’s development.  The past couple of years Autism Live has bestowed their “Top Toy Award” on a number of our toys and featured them on their on-line broadcast.

Our Income Opportunity

We invite you to become part of a growing North American team that believes investing in our children is of paramount importance and to earn extra income for you and your family.  The Discovery Toys opportunity allows you to be your own boss, pick your own hours, meet many amazing people, and still spend quality time with your family. From Day 1, our Discovery Toys Play Advisors make 25% on every product sold, with the opportunity to make more!  Hundreds of thousands of families across North America have yet to experience play with Discovery Toys products, and we can use your helpWe believe in the POWER OF PLAY and we are looking for people like you – passionate about making a difference in the lives of children by playing a role in developing and building blocks for creative thinking and learning success, all while earning an income! 

 “I’m a blogger, a full-time working Mom to two busy toddlers and a runner. Because I work full time, finding time to play and teach my babies in my spare time is important and one of the main reasons I fell in love with Discovery Toys. It combines learning with play, allows me to satisfy two needs with my children and earn extra income!”

Chenoa | Independent Educational Consultant | Orlando, FL


Contact us for more information about joining the Discovery Toys team.

Our Advisers

We have benefitted for a number of years from the advice and support of these incredible women who work tirelessly in their respective fields to support the healthy development of all children.  

Georgia Bozeday, EdD

Director of Educational Services at Rush NeuroBehavioral Center, Adjunct Instructor at Northeastern Illinois University

Maria Marinakis

Found of 10-Minute Parenting, Author of Parenting Infants & Toddlers Without Going Nuts, Creator of Busy2Balance Breakthrough program

Jennifer Jones, PhD

CCC-SLP, BCS-S, C/NDT, Speech Language Pathologist

Educator of the Year Award 

Discovery Toys hosts the North American Preschool Educator of the Year award program, honoring those professionals who are often underappreciated yet serve a critical role in helping young children build a solid foundation for learning success – Preschool Educators.  Nominations are open to any full-time teacher or organized group of teachers of children from birth through Kindergarten in a preschool setting. The top 5 winners receive a monetary prize + free toys + a press release. Contact us to learn more about our award program.

Thank You

We extend you our sincere gratitude for taking an active role in the education and development of your child(ren) and for considering to supplement the learning experience with Discovery Toys Learning through Play products.  For more information you can contact us at 800-341-TOYS (8697) or


1 & 2: The Power of Play: A Pediatric Role in Enhancing Development in Young Children, Clinical Report, American Academy of Pediatrics, August 20, 2018.



Discovery Toys